5 email templates to request customer reviews
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Asking customers for reviews does not have to feel awkward or pushy. With the right email template and perfect timing, you can dramatically increase your review collection rate. Studies show that 70% of customers will leave a review when asked — but only if the request is well-timed and well-crafted. Here are five proven email templates you can start using today, along with expert tips on when and how to send them.
The importance of timing
Before diving into the templates, let us talk about when to send your review requests. Timing is the single most important factor in getting a response:
- Post-purchase (1-3 days): For product-based businesses, send the request while the purchase excitement is still fresh.
- After service completion (same day): For service businesses, the best time is immediately after the service is delivered and the customer is satisfied.
- Avoid Mondays and Fridays: Mid-week emails (Tuesday through Thursday) have the highest open rates.
- Send between 10 AM and 2 PM: This window typically yields the best engagement in most industries.
Template 1: The post-purchase email
This is your bread-and-butter template — the one you will use most often. It is sent shortly after a purchase or service.
Hi {firstname},
Thank you for choosing [Business Name]! We hope you are enjoying your [product/service]. Your opinion matters to us — and to the other customers who are looking for a business they can trust.
Could you take 30 seconds to share your experience? It would mean the world to our team.
[Leave a Review Button]
Thank you for your support!
The [Business Name] Team
Why it works: It is personal, concise, and clearly states the ask. The "30 seconds" framing reduces the perceived effort.
Template 2: The after-service follow-up
Ideal for service-based businesses (restaurants, salons, mechanics, consultants) where the experience is still fresh.
Hi {firstname},
Thank you for visiting [Business Name] today. We strive to provide an exceptional experience every time, and we'd love to hear how we did.
If you have a moment, a quick Google review would help us continue improving and help others discover us.
[Share Your Experience Button]
If anything was not up to your expectations, please reply to this email and let us know — we want to make it right.
Warm regards,
[Team Member Name], [Business Name]
Why it works: It opens a private channel for complaints, which means unhappy customers are more likely to contact you directly rather than leave a negative public review.
Template 3: The gentle reminder
Not everyone opens their first email. A well-timed follow-up can double your response rate — but only send one reminder, not more.
Hi {firstname},
A few days ago, we asked for your feedback about your experience with [Business Name]. We understand life gets busy!
If you have 30 seconds, we would really appreciate a quick review. Your feedback helps us grow and serve you better.
[Leave a Review Button]
Thank you!
The [Business Name] Team
Timing: Send this 3-5 days after the initial request. Any sooner feels pushy; any later and they have moved on.
Templates 4 & 5: VIP customers and seasonal campaigns
Modèle 4 — Client fidèle / VIP :
Corps du message :
Bonjour {prenom},
Cela fait maintenant {durée} que vous nous faites confiance, et nous tenions à vous en remercier personnellement.
En tant que client fidèle, votre opinion a une valeur particulière. Si vous aviez un conseil, un compliment ou une suggestion à partager publiquement, cela nous aiderait énormément.
[Bouton : Partager mon témoignage]
Avec toute notre gratitude,
{nom_responsable}, fondateur de {entreprise}
Modèle 5 — Événement ou période spéciale :
Corps du message :
Bonjour {prenom},
Quel plaisir de vous avoir accueilli lors de {événement} ! Nous espérons que ce moment était à la hauteur de vos attentes.
Votre avis nous aiderait à préparer nos prochains événements et à continuer de vous surprendre.
[Bouton : Donner mon avis]
À très vite pour de nouvelles aventures,
L'équipe {entreprise}
Conseils pour maximiser vos taux de réponse :
- Personnalisez au maximum : prénom, type de prestation, date de visite
- Rendez le processus simple : un seul clic vers la page d'avis
- Soignez l'objet : c'est lui qui détermine si l'email sera ouvert
- Optimisez pour mobile : 68 % des emails sont lus sur smartphone
- Testez et itérez : suivez vos taux d'ouverture et de clic pour affiner vos templates
Try Reevio for free and discover how AI can transform your review management.
Try for free →[blog_post.related_title]
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